Corporate Identity Solutions
No one has to tell you that this is among your greatest assets. It is, in essence, what makes you your own brand.
Successful companies and organizations use the power of symbolism to create distinctive icons and an overall “look and feel” customers can instantly associate with their business. We call this brand recognition.
Effective corporate identity and successful branding is seldom a do-it-yourself proposition. Yet doing exactly that is a mistake many small business owners make. Establishing an effective corporate identity does not have to be a costly proposition. Going without one, however, can be very expensive.
Find out how we can help. Call us.
More Than Just Logos
There is a lot more to corporate identity than just having a logo.
The goal is to do everything possible to achieve instant recognition by consumers. The key is consistency. Achieve it and you win.
Logos We’ve Designed (or Redesigned)
Click on any image to enlarge.
What Makes an Effective Logo?
You could take a semester-long university course to adequately answer this question. Fortunately, the most important concepts can be explained fairly easily.
If you examine the most successful corporate logos — those for companies such as AT&T, Apple, Dell, the GAP, Nike, Virgin (to name just a few) — you’ll see they have the following in common:
Do I Really Need a New Logo?
In all likelihood, no. In fact, completely abandoning a logo that has gained widespread recognition is generally a bad idea. It is a step you should only consider if your existing logo is so hopeless that nobody recognizes it.
What you more likely need is to update your existing logo so that it becomes simpler, cleaner and even more recognizable. Many companies do this — particularly in the fast-food industry, as these examples show:What is key here is that any of these logos would be instantly recognized by anyone familiar with their predecessors. You will note that many of the sample logos we’ve done are not brand-new, but rather updates to existing designs.